Capture the attention of Gen-Z and Millennial consumers with a brand experience that speaks to their wants and needs in the skincare space.

The Hypochlorous Company partnered with AGENCYOF to develop a new brand identity for their hypochlorous acid-based skincare products. Featuring the industry’s first and only 100% USDA-Certified organic hypochlorous acid, the Hypochlorous Company was eager to tap into the Gen-Z + Millennial buyer mindset with a brand that spoke to their wants and needs.

To kick off the project, AGENCYOF executed a comprehensive competitive analysis along with a detailed industry + consumer insights report. The data demonstrated a sizable opportunity for a new entrant (like HYP) in the marketplace.

Leveraging this data – along with a full demographic and psychographic overview of the target audience, AGENCYOF went to work defining the full brand identity for what would become HYP Skincare Co. and its marquee product, HYP Daily Repairing Mist. Key project deliverables include: